Growth marketing, End-to-End Marketing Program Management, Marketing Automation, Business Development, CRM Administration, SEO and SEM campaign management, strategy consulting and more...
A few published articles, papers and other...
Just a few digital marketing pieces...
And some websites I've developed or project managed...
Just a little about myself
In my professional journey I've had the privilege to work with some of the most innovative and successful organizations in the world. From the print pages of The Wall Street Journal to the embedded Adwords of Google, to the bootstrapped startup world of the Silicon Valley: I've had the chance to see marketing and the startup space from many angles. I've directly managed and personally created dozens of successful email campaigns, product promo's, complete websites, lead generating events, SEO initiatives and much more.
The most inspiring and interesting people I know are passionate self-starters, collectors of knowledge and skill, lifelong students, and unapologetic expert generalists. While some may consider growth marketing a specialized niche, it's far from it... especially within healthcare and digital health. Anyone can set up an Adwords campaign or build a landing page but the psychology, the UX, and the data-driven analytics and understanding of what comes before and after that impression is what matters most (and is often neglected). My marketing philosophy is to understand the customer and tap data-driven metrics to craft inbound marketing mixes that most effectively drive demand, raise awareness, educate prospects, and ultimately maximize growth marketing ROI within any budget.
Having been born and raised in Southern California as a first-generation Swedish-American; I'm grateful to have had a multi-cultural, multi-lingual and well-rounded youth. I've humbley lived in 3 countries and travelled over 30. From my childhood in Los Angeles, I then spent nearly a year in rural northern Sweden in a Village of just 1100 people. I returned to California with a newfound appreciation for the opportunities emerging in technology and science. I came to the San Franscisco Bay Area for my undergraduate education and after nearly a decade of professional exploration and completing my graduate studies in business, in 2014 I left for latin america while conducting my thesis research and writing in the technological democratization of health and wellness, settling in Sucre Bolivia. I haven't lived a life of priveledge but feel so all the same. I'm enormously grateful for the unprecidented opportuntites that we enjoy in this time and age and I live to spend my time and energy on meaningful things that improve the human condition, human health, and our scientific understanding of the world.
While I value humility, I've grown to learn the value of sharing one's story and I try to inspire others to wear their passion and tell their story as well. I've followed my own path in life and (though I cringe saying it) I've consequently inherited the acryonym MIMITW (The Most Interesting Man In The World) from more than one social circle. Here are a few possible reasons why:
I've had the priveledge of working with some of the most amazing organizations in the world incuding NASA, The Wall Street Journal, and Google. After 10 years in the Silicon Valley I made a decision to pursue a lifelong dream of international adventure with more than a few scars and stories to tell...
At the tail end of 2013, after my helicopter went down in a freak winter storm in the Himalayas, I bushwacked off-trail for two days to a Buddhist Monastary, after which we continued trekking 120 miles by foot to reach Mt. Everest Base Camp and summiting several 20,000 ft peaks near the Tibettan border.
3 Months after returning from Nepal, I packed my backpack again and bought a one-way ticket to Patagonia Chile. While writing my thesis, conducting research, and consulting with a US Client by Satellite phone with solar-powered laptop, I traveled over 10,000 miles by land (2,000 by foot and bike) across the various backcountries and jungles of South and Central America from the South of Patagonia to Cancun, Mexico.
I've summited all (15) 14,000 foot mountains across California and most of the western United States. I've Dedicated hundreds of hours to the San Mateo County Sherrif's Department in the Bay Area Mountain Rescue Unit. I've embarassingly suffered severe burns on both legs due to a slight mishap near a volcano. I've built lasers... for fun... 100,000 times more powerful than your average laser pointer -and optical telescopes larger than I stand.
Feel free to send a message